(Ep. 40) Taboo Topics, Trolling Trolls, and YouTube Success with Peter Hollens

February 21, 2017

Probably none of us have met a celebrity walking through the park, but chances are, we’ve all come across a few on the internet. From jugglers, to makeup artists, to technology gurus, YouTube has it all. Including a cappella star, Peter Hollens. Turn up the volume or put some headphones in to get the latest hits on Peter Hollens' life with your hosts Blake Brandes and Ivy LaClair.

Peter Hollens is an American pop singer and producer best known for his work on YouTube as an a cappella cover artist. With 1.5 million subscribers, his videos have reached a quarter of a billion views on FaceBook and YouTube since 2011. Peter has collaborated and performed with several outstanding artists including Brian Wilson, Jason Mraz, Hunter Hayes, Gladys Knight, Lindsey Stirling, George Watsky, Jackie Evancho, and ThePianoGuys. He has released over 125+ digital singles to date and continues to release new music every other week.

Peter has been involved with a cappella music since 1999 when he co-founded the University of Oregon’s male a cappella group On The Rocks. In 2010 he and the group were featured on NBC’s The Sing Off Season 2. Hollens also consults many of his fellow peers and advises companies including Patreon, Loudr, Tubular and is on the YouTube creator advisory board.

What you'll hear in this episode:

  • How to make a living in music
  • Switching from a mindset of competition to collaboration
  • How the creative process evolves
  • Keeping up with content
  • Owning your own company
  • The difference between community building and marketing
  • Lessons learned throughout the business and making good business decisions
  • How to make good client decisions
  • Responding to hate with love
  • How you have to grow to achieve your biggest dreams
  • Using your differences to your advantage and not negatively
  • Using your power, fame, and wealth wrongly
  • The importance of confidence and knowing who you are
  • Accepting gradual change
  • The difficulties of mental illness
  • Peter’s home life and how he grew up
  • How time and life experiences heal
  • Not sharing suffering creates more problems
  • Working hard to avoid regret
  • Living a fulfilling life
  • The technology shift the millennial generation experienced
  • Utilizing social media
  • No matter when you’re born, you’ll experience different changes in society

Links and Resources:

Connect with Peter:

YouTube: Peter Hollens

Website: PeterHollens.com