(Ep. 46) Valuing Action Over Outcome with Erin Mays

April 4, 2017

You always hear the phrase, “trust your gut” but have you ever heard from someone who lives it out choice by choice? It’s hard to trust anything with so many people breathing down your neck and telling you it isn’t a good decision. You forget what your gut said in the first place. Well, today’s guest is here to tell you how she trusts her gut in every decision she makes. Erin Mays doesn’t wait around; she goes where her gut leads.

Erin Mays is co-founder of Ebco and is a design strategist and researcher with deep expertise in innovation and product design.  Erin has worked with top clients such as SC Johnson, Ziploc, P&G, Glaxo Smith Kline, and Samsung, among many others. She specializes in leading comprehensive research programs using an array of methodologies including in-depth interviews, ethnographies, collaborative work sessions, and usability testing.

What you'll hear in this episode:

  • Why looking outside of your niche is important
  • How personal interaction is something some people still want
  • The key to empathy
  • What attracted Erin to her current job
  • The biggest dream Erin has achieved so far
  • How to learn from failure
  • How to focus on making a decision
  • The importance of listening to your gut and sticking with it
  • The challenges Erin has overcome to get to where she is today
  • How Erin and her business partner balance working for the business/in the business
  • Erin’s advice for millennials
  • The book or quotes that has changed Erin
  • Erin’s take on the challenges that millennials face

 

Links and Resources:

Recommended Books:
#GIRLBOSS by Sophia Amoruso

Connect with Erin:
Ebco website
Erin on LinkedIn